{"id":4677,"date":"2019-11-20T22:58:38","date_gmt":"2019-11-20T22:58:38","guid":{"rendered":"https:\/\/www.visualon.com\/?p=4677"},"modified":"2019-12-18T01:22:13","modified_gmt":"2019-12-18T01:22:13","slug":"how-to-stand-out-in-a-glut-of-streaming-services","status":"publish","type":"post","link":"https:\/\/www.visualon.com\/index.php\/latest-news\/how-to-stand-out-in-a-glut-of-streaming-services\/","title":{"rendered":"How to Stand Out in a Glut of Streaming Services"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:30px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><p class=\"epi-fontLg bwalignc\"><span style=\"font-size: 24pt;\">How to Stand Out in a Glut of Streaming Services<\/span><\/p>\n<h1 class=\"entry-title\" style=\"text-align: center;\" data-fontsize=\"24\" data-lineheight=\"60\"><\/h1><\/h1><\/div><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" image_height=\"800\" image_id=\"4678\" title=\"netlix-1\" src=\"https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/11\/netlix-1.png\" class=\"img-responsive wp-image-4678\" srcset=\"https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/11\/netlix-1-200x133.png 200w, https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/11\/netlix-1-400x267.png 400w, https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/11\/netlix-1-600x400.png 600w, https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/11\/netlix-1-800x533.png 800w, https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/11\/netlix-1.png 1200w\" sizes=\"(max-width: 970px) 100vw, 800px\" \/><\/span><\/br>\n<\/br><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">As the direct-to-consumer market expands, subscription fatigue is becoming a real threat. Consumers simply will not want to navigate different apps, keep track of what is playing where and not benefit from comprehensive interactive features such as recommendations. They have the option to rotate monthly subscriptions, do without, or find ways to access content for free (e.g. piracy or account sharing).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These issues place content and streaming services in a difficult position: content development and licensing is expensive and prices need to support these costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the latest issue of OTT Exec Magazine, I outline why D2C services should look to the latest technology to deliver the best QoE\/QoS. This is the easiest and most cost-effective strategy that will not only deliver better viewing experiences, but also save bandwidth, which of course saves money and allows the service to reach customers who otherwise might not have connections suitable for watching video. This can ultimately open up new markets, new customers and new business models.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read our Best Practices article, <\/span><a href=\"https:\/\/ottexec.com\/wp-content\/uploads\/2019\/11\/OTTMag_Fall2019_Web.pdf\"><span style=\"font-weight: 400;\">\u201cBalancing Price, Content and Experience Creates Winners and Losers of Streaming Video\u201d<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.visualon.com\/index.php\/contact\/\"><span style=\"font-weight: 400;\">let us know<\/span><\/a><span style=\"font-weight: 400;\"> if you feel QoE will be the main element to build a strong connection with the subscriber, and therefore long-term success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our new ebook, <\/span><a href=\"https:\/\/www.visualon.com\/index.php\/d2c-ebook\/\"><span style=\"font-weight: 400;\">\u201cThe Netflix Effect on Direct-to-Consumer Services: Balancing the Levers of\u00a0<\/span><span style=\"font-weight: 400;\">Price, Content, Quality of Experience,\u201d<\/span><\/a><span style=\"font-weight: 400;\"> we break down Netflix\u2019s strategy, how it has impacted this market, and what it tells other D2C services that are competing for consumer attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We determined that there are three basic levers that determine the success of any streaming service from a consumer perspective \u2013 the cost of the subscription, the content included in that subscription and the quality of the viewing experience.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.visualon.com\/index.php\/d2c-ebook\/\"><span style=\"font-weight: 400;\">Download the ebook<\/span><\/a><span style=\"font-weight: 400;\"> to see if you agree with our analysis and conclusions on what we are calling The Netflix Effect on D2C services.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 50px;\"><\/br>\n<\/br><div class=\"fusion-text fusion-text-2\"><p><span style=\"color: #000000;\">Written by:\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Michael Jones<\/span><br \/>\nSVP and Head of Business Development<\/p>\n<\/div><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-3707\"><form id=\"wpforms-form-3707\" class=\"wpforms-validate wpforms-form\" data-formid=\"3707\" method=\"post\" enctype=\"multipart\/form-data\" 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