{"id":4848,"date":"2019-12-16T21:37:23","date_gmt":"2019-12-16T21:37:23","guid":{"rendered":"https:\/\/www.visualon.com\/?p=4848"},"modified":"2020-02-13T21:44:52","modified_gmt":"2020-02-13T21:44:52","slug":"the-netflix-effect-on-d2c-services","status":"publish","type":"post","link":"https:\/\/www.visualon.com\/index.php\/latest-news\/the-netflix-effect-on-d2c-services\/","title":{"rendered":"The Netflix Effect on D2C Services"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:30px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><p class=\"epi-fontLg bwalignc\"><span style=\"font-size: 24pt;\">The Netflix Effect on D2C Services<\/span><\/p><\/h1><\/div><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" image_height=\"600\" image_id=\"4967\" title=\"ebook-blog\" src=\"https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/12\/ebook-blog-1.png\" class=\"img-responsive wp-image-4967\" srcset=\"https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/12\/ebook-blog-1-200x150.png 200w, https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/12\/ebook-blog-1-400x300.png 400w, https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/12\/ebook-blog-1-600x450.png 600w, https:\/\/www.visualon.com\/wp-content\/uploads\/2019\/12\/ebook-blog-1.png 800w\" sizes=\"(max-width: 970px) 100vw, 800px\" \/><\/span><\/br>\n<\/br><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">It\u2019s hard to ignore the headlines on streaming services as powerhouses like Disney enter the direct-to-consumer landscape. Everyone knows that Netflix, with 158 million global subscribers, is the one to beat. And yet industry pundits are starting to predict the demise of the king of streaming, saying that its days are numbered if the company can\u2019t create new revenue streams through advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our new ebook, <\/span><a href=\"https:\/\/www.visualon.com\/index.php\/d2c-ebook\/\"><span style=\"font-weight: 400;\">\u201cThe Netflix Effect on Direct-to-Consumer Services: Balancing the Levers of\u00a0<\/span><span style=\"font-weight: 400;\">Price, Content, Quality of Experience,\u201d<\/span><\/a><span style=\"font-weight: 400;\"> we break down Netflix\u2019s strategy, how it has impacted this market, and what it tells other D2C services that are competing for consumer attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We determined that there are three basic levers that determine the success of any streaming service from a consumer perspective \u2013 the cost of the subscription, the content included in that subscription and the quality of the viewing experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Service providers are constantly trying to balance these levers to create satisfied and loyal subscribers for long-term success. Based on our analysis and experience working with Netflix and other top streaming services, the natural conclusion is that the easiest and cheapest lever is enhancing quality of experience (QoE) for streaming services to gain a competitive edge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/variety.com\/2019\/digital\/news\/netflix-not-selling-advertising-streaming-1203270773\/\"><span style=\"font-weight: 400;\">Netflix has stated to its investors<\/span><\/a><span style=\"font-weight: 400;\">, \u201cWe believe we will have a more valuable business in the long term by staying out of competing for ad revenue and instead entirely focusing on competing for viewer satisfaction.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.visualon.com\/index.php\/d2c-ebook\/\"><span style=\"font-weight: 400;\">Download the ebook<\/span><\/a><span style=\"font-weight: 400;\"> to see if you agree with our analysis and conclusions on what we are calling The Netflix Effect on D2C services.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 50px;\"><\/br>\n<\/br><div class=\"fusion-text fusion-text-2\"><p><span style=\"color: #000000;\">Written by:\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Michael Jones<\/span><br \/>\nSVP and Head of Business Development<\/p>\n<\/div><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-3707\"><form id=\"wpforms-form-3707\" class=\"wpforms-validate wpforms-form\" data-formid=\"3707\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/posts\/4848\" data-token=\"ebe10fa049326fb0235d66fc70b2d9d6\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-3707-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-3707-field_1\">Subscribe to get the latest news <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-3707-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Email Address\" required><\/div><\/div><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-3707-field-hp\" class=\"wpforms-field-label\">Name<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-3707-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"3707\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"11\"><button type=\"submit\" name=\"wpforms[submit]\" class=\"wpforms-submit \" id=\"wpforms-submit-3707\" value=\"wpforms-submit\" aria-live=\"assertive\" data-alt-text=\"Sending...\" data-submit-text=\"Subscribe\">Subscribe<\/button><\/div><\/form><\/div>  <!-- .wpforms-container --><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":4849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63],"tags":[141,135,137,138,140,139,136,91],"class_list":["post-4848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-appletv","tag-d2c","tag-direct-to-consumer","tag-disney","tag-hbomax","tag-netflix","tag-streamingwar","tag-videostreaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - 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