{"id":5164,"date":"2020-05-30T21:53:42","date_gmt":"2020-05-30T21:53:42","guid":{"rendered":"https:\/\/www.visualon.com\/?p=5164"},"modified":"2020-07-07T00:24:17","modified_gmt":"2020-07-07T00:24:17","slug":"getting-ready-for-5g-why-streaming-video-will-surpass-linear-2","status":"publish","type":"post","link":"https:\/\/www.visualon.com\/index.php\/latest-news\/getting-ready-for-5g-why-streaming-video-will-surpass-linear-2\/","title":{"rendered":"Getting Ready for 5G: Why Streaming Video will Surpass Linear"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:30px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><p class=\"epi-fontLg bwalignc\"><span style=\"font-size: 24pt;\">Getting Ready for 5G: Why Streaming Video will Surpass Linear<\/span><\/p><\/h1><\/div><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" image_height=\"600\" image_id=\"5136\" title=\"2968436-Recovered\" src=\"https:\/\/www.visualon.com\/wp-content\/uploads\/2020\/05\/2968436-Recovered.png\" class=\"img-responsive wp-image-5136\" srcset=\"https:\/\/www.visualon.com\/wp-content\/uploads\/2020\/05\/2968436-Recovered-200x150.png 200w, https:\/\/www.visualon.com\/wp-content\/uploads\/2020\/05\/2968436-Recovered-400x300.png 400w, https:\/\/www.visualon.com\/wp-content\/uploads\/2020\/05\/2968436-Recovered-600x450.png 600w, https:\/\/www.visualon.com\/wp-content\/uploads\/2020\/05\/2968436-Recovered.png 800w\" sizes=\"(max-width: 970px) 100vw, 800px\" \/><\/span><\/br>\n<\/br><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">In order to displace an incumbent technology, new technology must provide significant benefits to users. 5G is a good example as we believe it will transform video, streaming away from traditional linear TV, e.g. \u201ccord-cutting.\u201d 5G offers users better engagement and new ways to consume content (multi-stream, volumetric, AR, and VR), as well as offers operators significant benefits such as addressing new markets and improved monetization.<\/span><\/p>\n<p><b>Streaming functionality powered by 5G<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Compared to linear TV, streaming video does have disadvantages including start-up time, channel switching time, and latency, but these areas are all improving. 5G will be a primary driver for increased streaming video consumption, largely due to the widespread access for users (across geographies not well supported by affordable broadband or mobile users), and the new functionality it enables.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multiple streams \u2013 gives viewers a mainstream and 3 or 4 smaller streams arranged on the side or bottom of the screen with different views. The streams are synchronized and the viewer can seamlessly switch between streams<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Volumetric video \u2013 provides pan-and-zoom capabilities for a stream, allowing the user to change perspective and zoom in to choose perspectives<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Augmented reality \u2013 meshes video with real objects<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Virtual reality \u2013 brings 360-degree immersive video<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">These are different techniques that give the viewer greater control of content consumption and personalization of the experience. None are currently available or even on the horizon for linear TV, making them specific to streaming \u2013 powered by 5G.<\/span><\/p>\n<p><b>Addressing the monetization challenges of streaming video<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Monetization remains a frustrating problem for streaming video. According to Conviva\u2019s Q1\/2020 <\/span><i><span style=\"font-weight: 400;\">State of Streaming<\/span><\/i><span style=\"font-weight: 400;\"> report, 41% of ads failed to start during the first quarter of 2020 \u2013 an increase of 10% from Q4\/2019. Conviva attributed this to playback errors and lack of inventory. These issues are interconnected \u2013 the ad experience is often poor and unreliable, therefore advertisers look to other types of media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5G can help all the way around. It provides a better user experience through faster startup times, higher picture quality, less buffering, etc. on content that has higher audience engagement. Combine this with the inherent benefits of streaming (think targeting and analytics) and 5G offers a compelling mix of viewer experience vs. service monetization. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monetization is critical because not only does it help support content creators as they lose traditional revenue streams through cord cutting, but it also helps support the infrastructure costs to deploy 5G globally. This is a fundamental issue in many markets. For example, in the United States, Verizon, T-Mobile, and AT&amp;T must spend tens of billions for equipment and, in the case of AT&amp;T and Verizon, must acquire spectrum suitable for sub 6GHz 5G, while companies like Google, Amazon, Apple, Netflix, and Disney will reap many of the benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, services and operators will either have to find mutually beneficial business models or they will increasingly find themselves competing (e.g. AT&amp;T acquiring Time Warner to transform into media giant).\u00a0<\/span><\/p>\n<p><b>Enhance the viewer experience on 5G<\/b><\/p>\n<p><span style=\"font-weight: 400;\">VisualOn is committed to helping provide the necessary technology to improve the viewing experience in 5G through our Multi-Stream Sync, low latency, 180\/360-degree playback and AdFlow solutions. We\u2019re also developing volumetric video solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information, please reach out to use at <\/span><a href=\"mailto:sales@visualon.com\"><span style=\"font-weight: 400;\">sales@visualon.com<\/span><\/a><span style=\"font-weight: 400;\"> or see our website at <\/span><a href=\"https:\/\/www.visualon.com\/index.php\/contact\/\"><span style=\"font-weight: 400;\">www.visualon.com<\/span><span style=\"font-weight: 400;\">\/contactus<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 50px;\"><\/br>\n<\/br><div class=\"fusion-text fusion-text-2\"><p><span style=\"color: #000000;\">Written by:\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Michael Jones<\/span><br \/>\nSVP and Head of Business Development<\/p>\n<\/div><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-3707\"><form id=\"wpforms-form-3707\" class=\"wpforms-validate wpforms-form\" data-formid=\"3707\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/posts\/5164\" data-token=\"93b66afc4af6befdbc4524ee73455ef3\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-3707-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-3707-field_1\">Subscribe to get the latest news <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-3707-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Email Address\" required><\/div><\/div><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-3707-field-hp\" class=\"wpforms-field-label\">Email<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-3707-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"3707\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"11\"><button type=\"submit\" name=\"wpforms[submit]\" class=\"wpforms-submit \" id=\"wpforms-submit-3707\" value=\"wpforms-submit\" aria-live=\"assertive\" data-alt-text=\"Sending...\" data-submit-text=\"Subscribe\">Subscribe<\/button><\/div><\/form><\/div>  <!-- .wpforms-container --><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":5133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-5164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - 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