{"id":6753,"date":"2025-09-03T01:22:34","date_gmt":"2025-09-03T01:22:34","guid":{"rendered":"https:\/\/www.visualon.com\/?p=6753"},"modified":"2025-09-03T01:22:34","modified_gmt":"2025-09-03T01:22:34","slug":"g-mana-and-visualon-launch-interactive-ssai-for-ott-ctv-unlocking-new-revenue-opportunities","status":"publish","type":"post","link":"https:\/\/www.visualon.com\/index.php\/press\/g-mana-and-visualon-launch-interactive-ssai-for-ott-ctv-unlocking-new-revenue-opportunities\/","title":{"rendered":"G-Mana and VisualOn Launch Interactive SSAI for OTT &#038; CTV, Unlocking New Revenue Opportunities"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:30px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h1 class=\"entry-title\"><b>G-Mana and VisualOn Launch Interactive SSAI for OTT &amp; CTV, Unlocking New Revenue Opportunities<\/b><\/h1>\n<h1 class=\"epi-fontLg bwalignc\"><\/h1><\/h1><\/div><\/br>\n<\/br><div class=\"fusion-text fusion-text-1\"><p><i><span style=\"font-weight: 400;\">Integration pairs VisualOn\u2019s player technology with G-Mana\u2019s SSAI and G-Mana Ad Solutions to deliver interactive formats, real-time transparency, and higher yield across platforms.<\/span><\/i><\/p>\n<p><b>TEL AVIV, Israel \u2014 September 3, 2025<\/b><span style=\"font-weight: 400;\">\u00a0\u2014\u00a0<\/span><b>G-Mana <\/b><span style=\"font-weight: 400;\">(IBC<\/span> <span style=\"font-weight: 400;\">booth 5.B19), a pioneer in ad-tech innovation for OTT and CTV, today announced a joint solution with\u00a0<\/span><b>VisualOn<\/b><span style=\"font-weight: 400;\"> (IBC booth 5.A55), a leading provider of premium video playback technologies,\u00a0that brings\u00a0<\/span><b>interactive, server-side ad insertion (SSAI)<\/b><span style=\"font-weight: 400;\">\u00a0to market across devices and platforms. The collaboration couples\u00a0<\/span><b>VisualOn\u2019s player-side Adflow integration<\/b><span style=\"font-weight: 400;\">\u00a0with\u00a0<\/span><b>G-Mana\u2019s SSAI platform<\/b><span style=\"font-weight: 400;\">\u00a0and\u00a0<\/span><b>G-Mana Ad Solutions<\/b><span style=\"font-weight: 400;\">, the company\u2019s monetization business unit\u2014enabling premium publishers and FAST channels to deploy high-impact interactive ad formats with broadcast-grade reliability and programmatic scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new solution supports overlays, L-shapes, picture-in-picture, underlays, and sponsorships\u2014stitched server-side for a smooth, buffer-free experience\u2014while\u00a0<\/span><b>G-Mana Ad Solutions<\/b><span style=\"font-weight: 400;\">\u00a0optimizes fill, pricing, and yield across direct and programmatic demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cInteractive SSAI turns passive ad breaks into\u00a0<\/span><b>two-way, screen-native experiences<\/b><span style=\"font-weight: 400;\">\u2014without compromising stream quality,\u201d said\u00a0<\/span><b>Eran Yahalomi<\/b><span style=\"font-weight: 400;\">,\u00a0<\/span><b>CEO<\/b><span style=\"font-weight: 400;\">, G-Mana. \u201cTogether with VisualOn, we\u2019ve made it turnkey for broadcasters, sports streamers, and FAST operators to\u00a0<\/span><b>grow revenue, improve viewer experience, and gain real-time transparency<\/b><span style=\"font-weight: 400;\">\u2014all in one workflow.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPublishers want interactivity without trade-offs,\u201d said\u00a0<\/span><b>Yang Cai<\/b><span style=\"font-weight: 400;\">,\u00a0<\/span><b>CEO and President<\/b><span style=\"font-weight: 400;\">, VisualOn. \u201cOur integration with G-Mana\u2019s SSAI gives customers a\u00a0<\/span><b>single, scalable pathway<\/b><span style=\"font-weight: 400;\">\u00a0to deploy interactive ad formats at the quality levels audiences expect from premium streaming.\u201d<\/span><\/p>\n<p><b>How It Works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Player-ready by VisualOn:<\/b><span style=\"font-weight: 400;\">\u00a0VisualOn\u2019s Adflow playback integration ensures accurate ad signaling, interactivity, and measurement on the client\u2014so interactive formats render consistently across target devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seamless SSAI by G-Mana:<\/b><span style=\"font-weight: 400;\">\u00a0G-Mana detects ad markers, transcodes creative, fetches demand in real time, and stitches ads into HLS\/DASH manifests\u2014maintaining broadcast-quality delivery and rule compliance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monetization by G-Mana Ad Solutions:<\/b><span style=\"font-weight: 400;\">\u00a0The G-Mana Ad Solutions unit orchestrates business rules, sponsorships, and programmatic demand to maximize eCPM and\u00a0<\/span><b>ad break monetization<\/b><span style=\"font-weight: 400;\">\u00a0while honoring brand safety, targeting, and frequency goals.<\/span><\/li>\n<\/ul>\n<p><b>What Customers Get<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue lift:<\/b><span style=\"font-weight: 400;\">\u00a0High-impact formats and smarter break management to capture incremental ARPU from existing inventory.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Viewer-first delivery:<\/b><span style=\"font-weight: 400;\">\u00a0Server-stitched ads preserve stream continuity; interactive layers align with content to sustain engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transparency &amp; control:<\/b><span style=\"font-weight: 400;\">\u00a0Real-time analytics illuminate ad performance and viewer behavior across SSAI and player events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Faster time to value:<\/b><span style=\"font-weight: 400;\">\u00a0Streamlined deployment\u2014no player rewrites or SDK sprawl; cloud-driven workflows minimize integration burden.<\/span><\/li>\n<\/ul>\n<p><b>Built for Today\u2019s OTT Realities<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The joint solution addresses industry pain points\u2014<\/span><b>transparency gaps, complex deployments, limited ad format variety, and suboptimal break management<\/b><span style=\"font-weight: 400;\">\u2014by unifying SSAI, interactive formats, and monetization. It\u2019s designed for\u00a0<\/span><b>traditional broadcasters, FAST channels, live sports and events, operators\/telcos, OTT platforms, and OTT tech integrators<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Availability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The G-Mana \u00d7 VisualOn interactive SSAI solution is available today for select partners, with broader availability rolling out this quarter. To request a demo or integration guide, contact\u00a0<\/span><a href=\"mailto:info@g-mana.com\"><b>info@g-mana.com<\/b><\/a><span style=\"font-weight: 400;\">. Visit <\/span><b>VisualOn at IBC booth 5.A55<\/b><span style=\"font-weight: 400;\"> for a hands-on demo of the interactive SSAI solution.<\/span><\/p>\n<p><b>About G-Mana<\/b><\/p>\n<p><span style=\"font-weight: 400;\">G-Mana is an ad-tech innovator for OTT. The company\u2019s\u00a0<\/span><b>next-generation SSAI<\/b><span style=\"font-weight: 400;\">\u00a0platform delivers targeted, data-driven ad experiences with marker detection, ad fetching, and manifest manipulation\u2014backed by comprehensive analytics for transparency and control. G-Mana\u2019s\u00a0<\/span><b>Ad Suite<\/b><span style=\"font-weight: 400;\">\u00a0includes high-impact, interactive formats, while\u00a0<\/span><b>G-Mana Ad Solutions<\/b><span style=\"font-weight: 400;\">\u00a0provides flexible monetization spanning CPM-based impression fulfillment, sponsorship licenses, customized pricing, and revenue-sharing\u2014<\/span><b>with no integration fee<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>About VisualOn<\/b><\/p>\n<p><span style=\"font-weight: 400;\">VisualOn is a video technology company focused on premium playback experiences across devices and platforms. VisualOn\u2019s player-side integrations and enhancement technologies help service providers deliver reliable, feature-rich streaming at scale. Learn more at <\/span><a href=\"http:\/\/www.visualon.com\"><span style=\"font-weight: 400;\">www.visualon.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Media Contacts<\/b><\/p>\n<p><b>G-Mana<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Erez Gross, CBO \u2014 info@g-mana.com<\/span><\/p>\n<p><b>VisualOn<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Savi Shi, Marketing Director \u2014 savi@visualon.com\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 50px;\"><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-3707\"><form id=\"wpforms-form-3707\" class=\"wpforms-validate wpforms-form\" data-formid=\"3707\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/posts\/6753\" data-token=\"ebe10fa049326fb0235d66fc70b2d9d6\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-3707-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-3707-field_1\">Subscribe to get the latest news <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-3707-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Email Address\" required><\/div><\/div><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-3707-field-hp\" class=\"wpforms-field-label\">Email<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-3707-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"3707\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"11\"><button type=\"submit\" name=\"wpforms[submit]\" class=\"wpforms-submit \" id=\"wpforms-submit-3707\" value=\"wpforms-submit\" aria-live=\"assertive\" data-alt-text=\"Sending...\" data-submit-text=\"Subscribe\">Subscribe<\/button><\/div><\/form><\/div>  <!-- .wpforms-container --><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":6755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[96],"tags":[235,220,231,171,91,77],"class_list":["post-6753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-adsolution","tag-g-mana","tag-ibc2025","tag-monetization","tag-videostreaming","tag-visualon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G-Mana and VisualOn Launch Interactive SSAI for OTT &amp; CTV, Unlocking New Revenue Opportunities<\/title>\n<meta name=\"description\" content=\"G-Mana and VisualOn have partnered to launch interactive SSAI for OTT and CTV. 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