{"id":6756,"date":"2025-09-04T15:39:04","date_gmt":"2025-09-04T15:39:04","guid":{"rendered":"https:\/\/www.visualon.com\/?p=6756"},"modified":"2025-09-04T15:39:04","modified_gmt":"2025-09-04T15:39:04","slug":"transforming-live-sports-visualon-and-agora-to-demo-ai-powered-streaming-at-ibc2025","status":"publish","type":"post","link":"https:\/\/www.visualon.com\/index.php\/press\/transforming-live-sports-visualon-and-agora-to-demo-ai-powered-streaming-at-ibc2025\/","title":{"rendered":"Transforming Live Sports: VisualOn and Agora to Demo AI-Powered Streaming at IBC2025"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:30px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h1 class=\"entry-title\"><b>Transforming Live Sports: VisualOn and Agora to Demo AI-Powered Streaming at IBC2025 <\/b><\/h1>\n<h1 class=\"epi-fontLg bwalignc\"><\/h1><\/h1><\/div><\/br>\n<\/br><div class=\"fusion-text fusion-text-1\"><p><b>Cupertino, CA \u2013 September 4, 2025 <\/b><span style=\"font-weight: 400;\">\u2013 VisualOn, a leader in multimedia playback and AI-enhanced video optimization, has partnered with Agora, the global leader in real-time engagement and interactive streaming, to redefine the live sports and esports viewing experience. The collaboration integrates VisualOn\u2019s OnStream MediaPlayer+ with Agora\u2019s Sports Live Streaming Solution, delivering ultra-low latency streaming\u2014down to 400ms\u2013800ms\u2014with intelligent CDN fallback for uninterrupted playback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>IBC2025<\/b><span style=\"font-weight: 400;\">, VisualOn and Agora will co-exhibit at Booth 5.A55, presenting a live joint demonstration of their integrated solution. The showcase will feature live video streaming enhanced with real-time transcription and translation, giving attendees an immersive demo experience directly at the booth.<\/span><\/p>\n<p><b>Dual Streaming Advantage: Monetization Meets Real-Time Engagement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The dual-mode architecture combines RTC streaming for scenarios requiring real-time responsiveness\u2014such as live sports betting and interactive audience participation\u2014with CDN streaming for ad monetization and replay functionality, maximizing revenue potential and long-tail engagement. By intelligently switching between RTC and CDN delivery, platforms can achieve the ideal balance between audience interaction and monetization, all within a single playback environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWorking with Agora has been a game-changer for VisualOn,\u201d said Yang Cai, CEO and President of VisualOn. \u201cTheir real-time engagement expertise perfectly complements our playback technology, allowing us to jointly deliver ultra-low latency, AI-powered sports streaming at a scale the industry has never seen. This collaboration empowers broadcasters and platforms to deliver unmatched interactivity and monetization opportunities, while giving fans a truly next-generation viewing experience.\u201d<\/span><\/p>\n<p><b>Experience Real-Time, AI-Enhanced Sports Streaming with Sub-Second Latency<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With full compatibility between Agora\u2019s streaming capabilities and VisualOn\u2019s cross-platform player, this joint solution accelerates time-to-market and delivers performance that exceeds traditional streaming methods. It seamlessly adapts CDN and RTC protocols based on real-time network conditions, ensuring smooth, high-quality playback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI-driven enhancements optimize video in real time, enable instant multilingual translation, and support interactive features like live chat, polls, and multi-camera views. On-demand optimization extends these benefits to pre-recorded content with rewind and casting, while built-in DRM and ad insertion protect and monetize streams. On the playback side, VisualOn\u2019s SDK supports ultra-low latency RTC playback with an automatic fallback to CDN protocols like HLS, ensuring a smooth viewing experience even under challenging network conditions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAt Agora, we\u2019re setting a new standard for live streaming by combining sub-second latency with AI-powered video optimization and real-time audience engagement,\u201d said Tony Zhao, CEO of Agora. \u201cBy partnering with VisualOn\u2019s best-in-class video player technology, we can now deliver a seamless live experience\u2014with unmatched speed and video quality\u2014that intelligently switches between real-time interactivity (RTC) and standard (CDN) streaming.\u201d<\/span><\/p>\n<p><b>See the Future of Live Sports Streaming at IBC2025<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Visit VisualOn and Agora at Booth 5.A55 for an exclusive, hands-on demo and experience how AI-driven, ultra-low latency technology is transforming live sports broadcasting.<\/span><\/p>\n<p><b>About Agora\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Agora is the global leader in real-time engagement, providing developers with simple, flexible, and powerful APIs to embed real-time conversational AI, voice, video, interactive live streaming, and chat into their applications and IoT devices.\u00a0 Headquartered in Santa Clara, CA, Agora is trusted by over 1,700 leading organizations across the globe to power best-in-class real-time experiences from social media and live shopping to education and telehealth. For more information about Agora (NASDAQ:\u00a0 API), visit: <\/span><span style=\"font-weight: 400;\">www.agora.io<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>About VisualOn\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">VisualOn is a leading streaming solutions provider that enables profitable and differentiated media services globally. Its Universal Content-Adaptive Encoding solution and advanced media player are trusted by top media companies. Notably, VisualOn Optimizer was honored with the NAB 2024 Product of the Year Award, underscoring its commitment to innovation. VisualOn delivers high-quality video content to connected screens, offering broad compatibility, unique features, and quick time-to-market.\u00a0 Discover more at <\/span><span style=\"font-weight: 400;\">www.visualon.com<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Company Contact:\u00a0<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">VisualOn\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ruochen Savi Shi\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing Director\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email: savi@visualon.com<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Agora\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Garrett Huddy<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of Content and Communications<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email: press@agora.io<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - 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