{"id":6856,"date":"2026-04-08T16:23:38","date_gmt":"2026-04-08T16:23:38","guid":{"rendered":"https:\/\/www.visualon.com\/?p=6856"},"modified":"2026-04-08T16:23:38","modified_gmt":"2026-04-08T16:23:38","slug":"saranyu-technologies-renews-visualon-optimizer-vod-subscription-agreement-underscores-continued-focus-on-bitrate-efficiency-and-scalable-video-delivery","status":"publish","type":"post","link":"https:\/\/www.visualon.com\/index.php\/press\/saranyu-technologies-renews-visualon-optimizer-vod-subscription-agreement-underscores-continued-focus-on-bitrate-efficiency-and-scalable-video-delivery\/","title":{"rendered":"Saranyu Technologies Renews VisualOn Optimizer VoD Subscription Agreement Underscores Continued Focus on Bitrate Efficiency and Scalable Video Delivery"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:30px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h1 class=\"entry-title\"><b>Saranyu Technologies Renews VisualOn Optimizer VoD Subscription<\/b><b><br \/>\n<\/b><b>Agreement Underscores Continued Focus on Bitrate Efficiency and Scalable Video Delivery<\/b><\/h1>\n<h1 class=\"epi-fontLg bwalignc\"><\/h1><\/h1><\/div><\/br>\n<\/br><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Las Vegas \u2014 April 08, 2026 \u2014 Saranyu Technologies today announced the renewal of its Optimizer VoD subscription with VisualOn. The announcement coincides with NAB Show 2026, taking place April 19\u201322 in Las Vegas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The renewed agreement reflects Saranyu\u2019s focus on improving video quality while reducing bandwidth and infrastructure costs for its customers. With VisualOn Optimizer VoD, Saranyu reports bitrate reductions averaging approximately 40%, with higher gains observed for select content types, <\/span><span style=\"font-weight: 400;\">supporting more efficient scaling of VoD services <\/span><span style=\"font-weight: 400;\">across deployment environments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Renewing our partnership with VisualOn reflects the consistent performance and value their Optimizer VoD solution brings to our platform,&#8221; said Suresh BG, Chairman and Founder, Saranyu Technologies. &#8220;As video consumption continues to grow, maintaining both efficiency and quality is critical to cost-effective operations.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VisualOn Optimizer VoD applies Content-Adaptive Encoding (CAE) techniques to analyze video at the scene level and determine encoding parameters that improve compression efficiency across the pipeline. The solution integrates into existing encoding workflows without infrastructure changes, and supports a broad range of codecs \u2014 empowering OTT providers, broadcasters, and telecom operators to streamline operations and improve the viewer experience at scale.<\/span><\/p>\n<p><b>At NAB Show 2026<\/b><span style=\"font-weight: 400;\">, the companies will demonstrate optimization workflows, bitrate savings, and integration into existing video pipelines at <\/span><b>Saranyu\u2019s Booth W1325<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>About Saranyu Technologies<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Saranyu Technologies provides OTT and AI-enabled media solutions for broadcasters and digital platforms. Founded in 2011 and headquartered in Bengaluru, the company builds end-to-end streaming systems, multi-device applications, and video infrastructure. Its product suite includes InstaOTT (OTT platform), MAGMA Studio (content workflows), CAVO (video processing), DATURA (analytics), and LUMOS (Microdrama Platform). Saranyu also delivers media engineering services and Connected TV application development, supporting scalable and data-informed video operations.<\/span><\/p>\n<p><b>About VisualOn<\/b><\/p>\n<p><span style=\"font-weight: 400;\">VisualOn is a global leader in multimedia software solutions, delivering high-performance playback, encoding, and optimization technologies for OTT, broadcast, and consumer electronics markets. With a focus on quality, efficiency, and scalability, VisualOn enables partners worldwide to deliver superior video experiences across devices and platforms.<\/span><\/p>\n<p><b>Media Contact:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Saranyu Technologies<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suresh B G<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Chairman and Founder<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">sureshbg@saranyu.in<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VisualOn Ruochen Savi Shi<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing Director<\/span><\/p>\n<p><a href=\"mailto:savi@visualon.com\"><span style=\"font-weight: 400;\">savi@visualon.com<\/span><\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - 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