{"id":6876,"date":"2026-04-15T17:34:15","date_gmt":"2026-04-15T17:34:15","guid":{"rendered":"https:\/\/www.visualon.com\/?p=6876"},"modified":"2026-04-15T17:34:15","modified_gmt":"2026-04-15T17:34:15","slug":"visualon-and-cires21-release-joint-research-at-nab-2026-showing-up-to-19-point-vmaf-gains-in-video-transcoding-pipelines","status":"publish","type":"post","link":"https:\/\/www.visualon.com\/index.php\/press\/visualon-and-cires21-release-joint-research-at-nab-2026-showing-up-to-19-point-vmaf-gains-in-video-transcoding-pipelines\/","title":{"rendered":"VisualOn and Cires21 Release Joint Research at NAB 2026 Showing Up to 19-Point VMAF Gains in Video Transcoding Pipelines"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:30px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h1 class=\"entry-title\"><b>VisualOn and Cires21 Release Joint Research at NAB 2026 Showing Up to 19-Point VMAF Gains in Video Transcoding Pipelines<\/b><\/h1>\n<h1 class=\"epi-fontLg bwalignc\"><\/h1><\/h1><\/div><\/br>\n<\/br><div class=\"fusion-text fusion-text-1\"><p><i><span style=\"font-weight: 400;\">New whitepaper gives broadcasters and OTT operators independent, codec-by-codec evidence that the VisualOn Optimizer transforms viewer quality of experience.<\/span><\/i><\/p>\n<p><b>LAS VEGAS, April, 2026 (NAB Show)<\/b><span style=\"font-weight: 400;\"> \u2014 <\/span><b>VisualOn, Inc.<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Cires21<\/b><span style=\"font-weight: 400;\"> today released a joint whitepaper at NAB 2026 demonstrating dramatic, measurable improvements in video quality of experience (QoE) achieved by integrating the VisualOn Optimizer,\u00a0 an AI-Enhanced and Award-Winning Content Adaptive Encoding solution,\u00a0 into Cires21&#8217;s Live transcoding pipeline. The findings arrive as broadcasters and streaming operators face mounting pressure to deliver flawless picture quality to mobile audiences while controlling bandwidth and infrastructure costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The whitepaper \u2014<\/span><i><span style=\"font-weight: 400;\">&#8220;Enhancing Video Quality in Transcoding Pipelines: A Comparative VMAF Analysis&#8221;<\/span><\/i><span style=\"font-weight: 400;\">\u2014benchmarks H.264, HEVC, and AV1 performance across software, NVIDIA NVENC, NETINT, and Intel QuickSync hardware using VMAF, the Netflix-developed perceptual quality standard. A key finding: Optimizer consistently rescues quality at lower resolutions and bitrates improving the rungs of the ABR ladder that make or break the mobile viewing experience.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;At NAB, everyone talks about quality \u2014 this whitepaper actually proves it. The VisualOn Optimizer doesn&#8217;t just improve the top of the ladder, it transforms the bottom, turning unwatchable low-bitrate streams into the same engaging user experiences. Cires21 has validated it works across every major hardware platform and codec in use today, from software to ASICs, adding value to win customers based on quality user experience along with bandwidth savings.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Juan Casal, Chief of R&amp;D, Cires21.\u00a0\u00a0<\/span><\/p>\n<p><b>Headline findings from the research:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>NVIDIA&#8217;s NVENC Excellence:<\/b><span style=\"font-weight: 400;\"> The NVENC pipeline sees universal improvement, with VMAF gains of 7-15 points, pushing scores into the 90+ range.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rescuing Low Bitrates:<\/b><span style=\"font-weight: 400;\"> For NETINT and Intel hardware, the Optimizer acts as a safety net for lower resolutions (360p-576p), often increasing VMAF scores by <\/span><b>15 to 19 points<\/b><span style=\"font-weight: 400;\">. This is crucial for maintaining viewer retention on mobile networks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Software Efficiency:<\/b><span style=\"font-weight: 400;\"> VisualOn brings software encoding (AVC\/HEVC) closer to the theoretical maximum quality for 1080p\/720p streams.<\/span><\/li>\n<\/ul>\n<p><b>VisualOn and Cires21 will be discussing the results and integration at NAB 2026.<\/b><span style=\"font-weight: 400;\"> Attendees can visit Cires21at Booth #W2713.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The whitepaper is available for download at <\/span><a href=\"https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/04\/Enhancing-Video-Quality-in-Transcoding-Pipelines-VisualOnCires21.pdf\"><span style=\"font-weight: 400;\">https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/04\/Enhancing-Video-Quality-in-Transcoding-Pipelines-VisualOnCires21.pdf<\/span><\/a><\/p>\n<p><b>About Cires21<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With over 15 years of experience, Cires21 has become a leader in live video and audio technology for broadcasters, media, sports, and events.\u00a0 By pioneering advanced solutions that redefine how individuals and businesses engage with media content. By combining our expertise in real-time media processing with the latest in AI technology, we\u2019re shaping the next generation of seamless, high-quality video experiences.<\/span><\/p>\n<p><b>About VisualOn<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VisualOn is a global leader in multimedia software solutions, delivering high-performance playback, encoding, and optimization technologies for OTT, broadcast, and consumer electronics markets. With a focus on quality, efficiency, and scalability, VisualOn enables partners worldwide to deliver superior video experiences across devices and platforms.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 50px;\"><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-3707\"><form id=\"wpforms-form-3707\" class=\"wpforms-validate wpforms-form\" data-formid=\"3707\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/posts\/6876\" data-token=\"7b7fa6b885c7f3ede622394d6ecb3683\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-3707-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-3707-field_1\">Subscribe to get the latest news <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-3707-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Email Address\" required><\/div><\/div><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-3707-field-hp\" class=\"wpforms-field-label\">Name<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-3707-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"3707\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"11\"><button type=\"submit\" name=\"wpforms[submit]\" class=\"wpforms-submit \" id=\"wpforms-submit-3707\" value=\"wpforms-submit\" aria-live=\"assertive\" data-alt-text=\"Sending...\" data-submit-text=\"Subscribe\">Subscribe<\/button><\/div><\/form><\/div>  <!-- .wpforms-container --><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":6877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[96],"tags":[199,250,249,251,77],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-bandwidth-saving","tag-cires21","tag-sustainability","tag-video-transcoding","tag-visualon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VisualOn and Cires21 Release Joint Research at NAB 2026 Showing Up to 19-Point VMAF Gains in Video Transcoding Pipelines<\/title>\n<meta name=\"description\" content=\"VisualOn, Inc. and Cires21 today released a joint whitepaper at NAB 2026 demonstrating up to 19-point VMAF gains achieved by integrating the VisualOn Optimizer \u2014 an AI-enhanced, award-winning Content Adaptive Encoding solution \u2014 into Cires21&#039;s live transcoding pipeline. The whitepaper, &quot;Enhancing Video Quality in Transcoding Pipelines: A Comparative VMAF Analysis,&quot; benchmarks H.264, HEVC, and AV1 performance across software, NVIDIA NVENC, NETINT, and Intel QuickSync hardware, proving that the VisualOn Optimizer delivers measurable quality improvements at every rung of the ABR ladder \u2014 especially at the low bitrates and resolutions critical to mobile viewing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visualon.com\/index.php\/press\/visualon-and-cires21-release-joint-research-at-nab-2026-showing-up-to-19-point-vmaf-gains-in-video-transcoding-pipelines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VisualOn and Cires21 Release Joint Research at NAB 2026 Showing Up to 19-Point VMAF Gains in Video Transcoding Pipelines\" \/>\n<meta property=\"og:description\" content=\"VisualOn, Inc. and Cires21 today released a joint whitepaper at NAB 2026 demonstrating up to 19-point VMAF gains achieved by integrating the VisualOn Optimizer \u2014 an AI-enhanced, award-winning Content Adaptive Encoding solution \u2014 into Cires21&#039;s live transcoding pipeline. 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