{"id":7061,"date":"2026-08-05T18:28:10","date_gmt":"2026-08-05T18:28:10","guid":{"rendered":"https:\/\/www.visualon.com\/?p=7061"},"modified":"2026-08-05T18:28:10","modified_gmt":"2026-08-05T18:28:10","slug":"modern-streaming-solutions-private-limited-partners-with-visualon-to-drive-cost-efficiency-in-indias-competitive-ott-market","status":"publish","type":"post","link":"https:\/\/www.visualon.com\/index.php\/press\/modern-streaming-solutions-private-limited-partners-with-visualon-to-drive-cost-efficiency-in-indias-competitive-ott-market\/","title":{"rendered":"Modern Streaming Solutions Private Limited Partners with VisualOn to Drive Cost-Efficiency in India\u2019s Competitive OTT Market"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:30px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h1 class=\"entry-title\"><b>Modern Streaming Solutions Private Limited Partners with VisualOn to Drive Cost-Efficiency in India\u2019s Competitive OTT Market<\/b><\/h1>\n<h1 class=\"epi-fontLg bwalignc\"><\/h1><\/h1><\/div><\/br>\n<\/br><div class=\"fusion-text fusion-text-1\"><p><b>Live demo at IBC2026 \u2014 VisualOn Booth, Hall 5, Stand A55<\/b><\/p>\n<p><b>Amsterdam, Netherlands<\/b><span style=\"font-weight: 400;\"> \u2014 Modern Streaming Solutions Private Limited, a rising force in India\u2019s digital entertainment landscape, today announced a strategic partnership with VisualOn, a global leader in video playback and optimization solutions. The collaboration focuses on leveraging the VisualOn Optimizer for Video on Demand (VoD) to tackle the economic challenges of one of the world\u2019s most aggressively priced OTT marketplaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As data consumption in India continues to skyrocket, streaming platforms face the dual pressure of delivering high-quality content while maintaining razor-thin margins. By implementing VisualOn\u2019s AI-powered optimization technology, Modern Streaming is significantly reducing bitrates without compromising visual quality, leading to substantial savings in storage and Content Delivery Network (CDN) costs.<\/span><\/p>\n<h3><b>Live at IBC2026<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Attendees at IBC2026 can see the partnership in action at VisualOn&#8217;s booth (Hall 5, Stand A55), where Modern Streaming&#8217;s VisualOn-powered offering will be demonstrated live, showing how the technology delivers a competitive edge across the Indian subcontinent and beyond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A key highlight of the launch is how Modern Streaming has significantly lowered the barrier to adoption for OTT platforms seeking to leverage the VisualOn Optimizer VoD. Modern Streaming&#8217;s solution enables platforms to deploy VisualOn&#8217;s optimization technology in two flexible ways: as a standalone transcoding solution accessible through an intuitive user interface, or integrated directly into their existing workflows via a developer-friendly API. This approach eliminates the friction of traditional command-line interfaces, making enterprise-grade video optimization \u2014 starting with the VisualOn Optimizer VoD, with the VisualOn Optimizer Fidelity coming soon \u2014 more accessible to a broader range of operators and technical teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diljit Singh, Founder of Modern Streaming, stated: &#8220;In an industry where price sensitivity is paramount, cost optimization is not just a goal \u2014 it is essential for both survival and growth. Our partnership with VisualOn has enabled us to deliver a premium viewing experience while significantly reducing operational overhead<\/span><i><span style=\"font-weight: 400;\">&#8220;<\/span><\/i><\/p>\n<h3><b>Maximizing Efficiency for Global Markets<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The integration of the VisualOn Optimizer allows Modern Streaming to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduce Bandwidth Consumption:<\/b><span style=\"font-weight: 400;\"> Lowering data costs for end-users while decreasing server-side egress fees.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance Quality of Experience (QoE):<\/b><span style=\"font-weight: 400;\"> Utilizing per-title and per-scene optimization to ensure crystal-clear video even on constrained mobile networks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scale Infrastructure Efficiently:<\/b><span style=\"font-weight: 400;\"> Streamlining the VoD workflow to handle rapidly expanding content libraries.<\/span><\/li>\n<\/ul>\n<h3><b>About Modern Streaming Private Limited<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Modern Streaming Solutions is a tech company focusing on the media\u00a0and entertainment space, empowering teams with ambitious OTT visions but limited in-house tech resources. Modern Streaming\u00a0integrates\u00a0deeply with partners to build scalable, production-ready streaming platforms that endure and evolve. Modern Streaming\u2019s services span end-to-end OTT app development, AI-powered subtitles, intelligent content moderation, optimized streaming workflows, and seamless multi-platform delivery (mobile, web, smart TVs, and more). Every solution prioritizes stability, scalability, cost-efficiency, and future-proof architecture \u2014 ensuring your platform thrives amid rapid industry changes.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 50px;\"><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-3707\"><form id=\"wpforms-form-3707\" class=\"wpforms-validate wpforms-form\" data-formid=\"3707\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/posts\/7061\" data-token=\"7fdd11638946f5bd4d7b8d6211096371\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-3707-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-3707-field_1\">Subscribe to get the latest news <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-3707-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Email Address\" required><\/div><\/div><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-3707-field-hp\" class=\"wpforms-field-label\">Message<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-3707-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"3707\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"11\"><button type=\"submit\" name=\"wpforms[submit]\" class=\"wpforms-submit \" id=\"wpforms-submit-3707\" value=\"wpforms-submit\" aria-live=\"assertive\" data-alt-text=\"Sending...\" data-submit-text=\"Subscribe\">Subscribe<\/button><\/div><\/form><\/div>  <!-- .wpforms-container --><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":7063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[96],"tags":[199,250,249,251,77],"class_list":["post-7061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-bandwidth-saving","tag-cires21","tag-sustainability","tag-video-transcoding","tag-visualon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modern Streaming Solutions Private Limited Partners with VisualOn to Drive Cost-Efficiency in India\u2019s Competitive OTT Market<\/title>\n<meta name=\"description\" content=\"Modern Streaming Solutions and VisualOn announce a strategic partnership to help OTT providers reduce streaming costs while maintaining premium video quality. 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