{"id":7118,"date":"2026-09-03T02:49:29","date_gmt":"2026-09-03T02:49:29","guid":{"rendered":"https:\/\/www.visualon.com\/?p=7118"},"modified":"2026-09-03T16:08:55","modified_gmt":"2026-09-03T16:08:55","slug":"visualon-and-ezdrm-enable-visualization-of-c2pa-provenance-on-streaming-video","status":"publish","type":"post","link":"https:\/\/www.visualon.com\/index.php\/press\/visualon-and-ezdrm-enable-visualization-of-c2pa-provenance-on-streaming-video\/","title":{"rendered":"VisualOn and EZDRM Enable Visualization of C2PA Provenance on Streaming Video"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:30px;margin-bottom:31px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h1 class=\"entry-title\"><b>VisualOn and EZDRM Enable Visualization of C2PA Provenance on Streaming Video<\/b><\/h1>\n<h1 class=\"epi-fontLg bwalignc\"><\/h1><\/h1><\/div><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" image_height=\"657\" image_id=\"7117\" title=\"image\" src=\"https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/08\/image-1-1024x657.png\" class=\"img-responsive wp-image-7117\" srcset=\"https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/08\/image-1-200x128.png 200w, https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/08\/image-1-400x257.png 400w, https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/08\/image-1-600x385.png 600w, https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/08\/image-1-800x513.png 800w, https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/08\/image-1-1200x770.png 1200w, https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/08\/image-1.png 1800w\" sizes=\"(max-width: 970px) 100vw, 800px\" \/><\/span><div class=\"fusion-text fusion-text-1\"><p><b>VisualOn and EZDRM Enable Visualization of C2PA Provenance on Streaming Video<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The EZDRM approach to Revenue Security on streaming video can be visualized as a multi-dimensional set of solutions. A growing dimension of that approach is the secure addition of C2PA provenance metadata to streaming content, offering authenticity and integrity as a standard component of added value. But that provenance data means little unless consumer devices can visualize that it exists, confirm its signature is valid, and surface the source information behind it. As a committed partner of EZDRM, VisualOn closes that loop across its family of player technologies \u2014 and this post, the latest in the Revenue Security Prism series, tells that story from both sides of the integration.<\/span><\/p>\n<p><b>The Value of Secured, High-Integrity Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s streaming landscape, the hard truth is that AI-generated and AI-manipulated video is no longer a novelty \u2014 it is mainstream, and it is putting content authenticity at the center of the streaming industry\u2019s next big challenge. AI-generated video is projected to account for 10% of all digital video content in 2026, and by most accounts, that content is now effectively indistinguishable from authentic footage under unaided human review and by most automated detectors.<\/span><span style=\"font-weight: 400;\"> That erosion of trust is measurable at the individual level, too: in controlled studies, viewers correctly identify high-quality deepfake video only around 24.5% of the time \u2014 meaning audiences are fooled far more often than not, even when they know a fake may be present.<\/span><span style=\"font-weight: 400;\"> Regulators are responding to that gap directly: under the EU AI Act\u2019s Article 50, deployers must disclose AI-generated content in a machine-readable format starting August 2026, with fines of up to \u20ac15 million or 3% of global turnover for non-compliance \u2014 a clear signal that content authenticity and provenance are moving from best practice to legal requirement.<\/span><span style=\"font-weight: 400;\"> For streaming platforms, the risk isn\u2019t hypothetical: manipulated clips, synthetic footage, and falsely-attributed content can spread through a platform as easily as authentic programming, undermining viewer trust and brand value alike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Detection alone can\u2019t close this gap. Deepfake detection tools that perform well in controlled lab benchmarks routinely lose much of their accuracy in real-world deployment, and the underlying arms race \u2014 where generation models are trained against the very detectors built to catch them \u2014 means no static detection tool stays effective for long. Consequently, operators and platforms need a more proactive, multi-faceted approach: one that doesn\u2019t just try to catch fakes after the fact, but discloses, at the point of playback, whether content has been AI-generated or modified, and traces it back to its source. How can platforms surface that information and visually assure viewers of what they\u2019re actually watching? The answer lies in secure provenance.<\/span><\/p>\n<p><b>A Unique Solution from EZDRM: The Provenance Signature Service<\/b><\/p>\n<p><b>The innovation: <\/b><span style=\"font-weight: 400;\">EZDRM, a global leader in content security, is offering a standards-based solution that adds signed standard C2PA provenance data to any video stream as a complement to their acclaimed DRM as a Service offering.<\/span><\/p>\n<p><b>The method: <\/b><span style=\"font-weight: 400;\">EZDRM offers its Provenance Signature Service to enable publishers to add C2PA provenance to live and on-demand video streams. This gives media companies and service providers a standards-based method to assert origin, integrity, and chain of custody \u2014 helping to differentiate their streams as high-value trusted content. The Provenance Signature Service adds secure, C2PA validated origin metadata as an easy to integrate real-time function within existing production workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To unlock its full potential to support content integrity, EZDRM\u2019s breakthrough solution deserves seamless, native support within the multimedia player.<\/span><\/p>\n<p><b>The News: VisualOn Brings Seamless C2PA Provenance Integration to Your Apps<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As experts in multimedia playback, VisualOn introduces the Open+ player suite \u2014 ExoPlayer+, AVPlayer+, and Shaka+ \u2014 engineered to be 100% API-compatible with their open-source counterparts. That compatibility is the crucial detail: provenance support doesn\u2019t require a new SDK, a new integration pattern, or a parallel playback path. It\u2019s the same player, same APIs, same lifecycle your app already depends on, with C2PA handling built into the pipeline underneath.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the playback side, Open+ handles extracting and verification of the C2PA data natively. As the player ingests a stream, it parses the C2PA information from the video payload, extracts the provenance claims and signature \u2014 all during normal segment retrieval, so provenance verification rides alongside playback rather than blocking it. This works across both live and VOD delivery, and across the codec and DRM configurations Open+ already supports, so operators aren\u2019t choosing between provenance and their existing encryption or codec strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C2PA metadata validated within the VisualOn Open+ Player suite, means that the trust chain, key handling, and signature format Open+ expects are already aligned with what EZDRM\u2019s Provenance Signature Service produces on the encoding\/packaging side. There\u2019s no custom glue code required to bridge the two systems \u2014 verification logic is built into the player\u2019s core, not layered on as a plugin or wrapper.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For developers, there\u2019s no massive infrastructure overhaul needed. Just drop ExoPlayer+, AVPlayer+, or Shaka+ into your existing project in place of the open-source player you\u2019re already using, and the app inherits Open+\u2019s extraction and sending logic automatically, with no changes to your existing playback integration, ad insertion, or DRM configuration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For operators, this enables them to benefit from a pre-validated integration of both workflow and consumer-side components, enabling both authenticity and revenue security with minimal development costs, and from EZDRM and VisualOn joint expert support.<\/span><\/p>\n<p><b>Visit Us at IBC<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Find VisualOn at Booth 5.A55 and EZDRM at Booth 5.A50 at IBC2026. Stop by during the exhibition, or reach out to schedule a dedicated meeting with us during the show.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 50px;\"><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-3707\"><form id=\"wpforms-form-3707\" class=\"wpforms-validate wpforms-form\" data-formid=\"3707\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/posts\/7118\" data-token=\"26b2900df156a51835fe29e43a7b3bb6\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-3707-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-3707-field_1\">Subscribe to get the latest news <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-3707-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Email Address\" required><\/div><\/div><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-3707-field-hp\" class=\"wpforms-field-label\">Phone<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-3707-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"3707\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"11\"><button type=\"submit\" name=\"wpforms[submit]\" class=\"wpforms-submit \" id=\"wpforms-submit-3707\" value=\"wpforms-submit\" aria-live=\"assertive\" data-alt-text=\"Sending...\" data-submit-text=\"Subscribe\">Subscribe<\/button><\/div><\/form><\/div>  <!-- .wpforms-container --><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#edeef2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":7123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[61,96],"tags":[252,249,251,77],"class_list":["post-7118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-press","tag-ibc2026","tag-sustainability","tag-video-transcoding","tag-visualon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VisualOn and EZDRM Enable Visualization of C2PA Provenance on Streaming Video<\/title>\n<meta name=\"description\" content=\"VisualOn and EZDRM have partnered to make C2PA provenance visible at playback: EZDRM signs streams with authenticity metadata, and VisualOn&#039;s Open+ players (drop-in replacements for ExoPlayer, AVPlayer, and Shaka) verify and surface it natively, with no custom integration needed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visualon.com\/index.php\/press\/visualon-and-ezdrm-enable-visualization-of-c2pa-provenance-on-streaming-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VisualOn and EZDRM Enable Visualization of C2PA Provenance on Streaming Video\" \/>\n<meta property=\"og:description\" content=\"VisualOn and EZDRM have partnered to make C2PA provenance visible at playback: EZDRM signs streams with authenticity metadata, and VisualOn&#039;s Open+ players (drop-in replacements for ExoPlayer, AVPlayer, and Shaka) verify and surface it natively, with no custom integration needed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.visualon.com\/index.php\/press\/visualon-and-ezdrm-enable-visualization-of-c2pa-provenance-on-streaming-video\/\" \/>\n<meta property=\"og:site_name\" content=\"VisualOn\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-03T02:49:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-03T16:08:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/09\/VOEZDRM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@visualoninc\" \/>\n<meta name=\"twitter:site\" content=\"@visualoninc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.visualon.com\/#website\",\"url\":\"https:\/\/www.visualon.com\/\",\"name\":\"VisualOn\",\"description\":\"Enjoy High-Quality Multimedia Anywhere\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.visualon.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.visualon.com\/index.php\/press\/visualon-and-ezdrm-enable-visualization-of-c2pa-provenance-on-streaming-video\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.visualon.com\/wp-content\/uploads\/2026\/09\/VOEZDRM.png\",\"width\":800,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.visualon.com\/index.php\/press\/visualon-and-ezdrm-enable-visualization-of-c2pa-provenance-on-streaming-video\/#webpage\",\"url\":\"https:\/\/www.visualon.com\/index.php\/press\/visualon-and-ezdrm-enable-visualization-of-c2pa-provenance-on-streaming-video\/\",\"name\":\"VisualOn and EZDRM Enable Visualization of C2PA Provenance on Streaming Video\",\"isPartOf\":{\"@id\":\"https:\/\/www.visualon.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.visualon.com\/index.php\/press\/visualon-and-ezdrm-enable-visualization-of-c2pa-provenance-on-streaming-video\/#primaryimage\"},\"datePublished\":\"2026-09-03T02:49:29+00:00\",\"dateModified\":\"2026-09-03T16:08:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.visualon.com\/#\/schema\/person\/fa94bb8bfc8063cd052909564c66e646\"},\"description\":\"VisualOn and EZDRM have partnered to make C2PA provenance visible at playback: EZDRM signs streams with authenticity metadata, and VisualOn's Open+ players (drop-in replacements for ExoPlayer, AVPlayer, and Shaka) verify and surface it natively, with no custom integration needed.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.visualon.com\/index.php\/press\/visualon-and-ezdrm-enable-visualization-of-c2pa-provenance-on-streaming-video\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.visualon.com\/#\/schema\/person\/fa94bb8bfc8063cd052909564c66e646\",\"name\":\"savi\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.visualon.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c930b14f1b017158c663cee3068edd3?s=96&d=mm&r=g\",\"caption\":\"savi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/posts\/7118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/comments?post=7118"}],"version-history":[{"count":1,"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/posts\/7118\/revisions"}],"predecessor-version":[{"id":7119,"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/posts\/7118\/revisions\/7119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/media\/7123"}],"wp:attachment":[{"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/media?parent=7118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/categories?post=7118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visualon.com\/index.php\/wp-json\/wp\/v2\/tags?post=7118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}