The impact of Netflix in the video streaming world is undeniable. And as the direct-to-consumer market expands with countless options, service providers are put in a difficult position: content development and licensing are expensive and prices need to support these costs. 

By analyzing the rise of Netflix and its current strategy, you will learn:

  • How the pricing standard was set for streaming services
  • The foundations of a successful streaming service – Price, Content and Quality of Experience (QoE)
  • How Netflix is currently investing in these foundations
  • Why streaming video piracy has increased even with the seemingly vast number of services
  • The easiest and cheapest strategy to gain a competitive edge


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