VisualOn and Agora Partner to Showcase AI-Powered Ultra-Low Latency Sports Streaming at NAB 2025



Transforming Live Sports: VisualOn and Agora to Demo AI-Powered Streaming at Broadcast Asia 2025

Cupertino, CA – May 27, 2025 VisualOn, a leader in multimedia playback and AI-enhanced video optimization, has partnered with Agora, the global leader in real-time engagement and interactive streaming, to redefine the live sports and esports viewing experience. This collaboration integrates VisualOn’s OnStream MediaPlayer+ with Agora’s Sports Live Streaming Solution, delivering ultra-low latency streaming as low as 400ms to 800ms, with intelligent CDN fallback to ensure uninterrupted playback.

At Broadcast Asia 2025 (Agora Booth 5A2-6), the two companies will present a live joint demonstration, showcasing how this integrated solution enhances sports broadcasting with real-time tracking, multi-angle viewing, and AI-powered automation using Agora’s AI Sports Cam.

Dual Streaming Advantage: Monetization Meets Real-Time Engagement

This integrated dual-mode architecture offers broadcasters and sports platforms the best of both worlds:

  • RTC streaming is ideal for scenarios that demand real-time responsiveness—such as live sports betting and interactive audience participation.
  • CDN streaming supports ad monetization and replay functionality, maximizing revenue potential and long-tail engagement.

By intelligently switching between RTC and CDN streaming, platforms can strike the perfect balance between engagement and monetization—all within a single playback experience.

Experience Real-Time, AI-Enhanced Sports Streaming with Sub-Second Latency

By ensuring full compatibility with VisualOn’s OSMP+ Player, Agora accelerates time to market and offers a distinct performance advantage over traditional streaming solutions.

Core Capabilities Include:

  • Seamless CDN/RTC Switching: Automatically adapts between CDN and RTC streaming based on network conditions, ensuring smooth, high-quality playback.
  • AI-Powered Adaptive Playback: Dynamically adjusts video quality to optimize the viewing experience in real time.
  • Auto-Tracking AI Camera: Captures gameplay automatically by tracking players, ball movement, and scoreboard data.
  • Multi-View Camera Switching: Empowers viewers to select their preferred angles during live matches.
  • Interactive Overlays: Supports live chat, polls, and real-time stats synced with the video stream.
  • Optimized Playback for Pre-Recorded Content: VisualOn’s player, integrated with the Agora SDK, also ensures high performance for on-demand or simulated sports content.

Agora’s 180° AI Sports Cam uses advanced computer vision to automatically capture key gameplay moments. The stream is sent directly to Agora’s Media Gateway via RTMP or SRT, bypassing the need for third-party tools like OBS. It is then transcoded and delivered worldwide through Agora’s Software-Defined Real-Time Network™ (SD-RTN™), which ensures minimal latency and maximum reliability.

On the playback side, VisualOn’s SDK supports ultra-low latency RTC playback (400ms–800ms) with automatic fallback to traditional CDN protocols like HLS. This guarantees a seamless viewer experience—even in challenging network environments.

Experience the Future of Live Sports Streaming at Broadcast Asia 2025

Join VisualOn and Agora for an exclusive, hands-on demo at Broadcast Asia 2025 and experience how AI-driven, ultra-low latency technology is transforming live sports broadcasting.