This joint whitepaper presents an independent evaluation of VisualOn’s AI-driven Optimizer conducted by The Channel Store (TCS), part of the TVUP Media Group. Improving video quality while reducing bandwidth and operational costs is a key priority for broadcasters and OTT platforms, and encoding efficiency plays a critical role in delivering high-quality viewing experiences at scale.

• How VisualOn Optimizer compares with CBR and CRF encoding

• Independent test results from production-grade VOD workflows

• How to achieve up to 65% bitrate savings without compromising video quality

• Encoding speed and CPU efficiency improvements for scalable deployments

• How to integrate VisualOn Optimizer into existing FFmpeg workflows